Content with users in mind

From B2B blogs to user-friendly documentation, I create content that helps your users, builds your authority in the space, and gets new eyeballs on your product.

  • "I really appreciated Anete's curatorial eye, attention to detail and diligence. I would hire her in a second if I had a full-time role available."

    Mia Quagliarello, Head of Creator Community and Newsletters @ Flipboard

Let’s talk content

My content creation process is a mix of deep tech understanding and user-centric writing. Think of it as someone who wants to get the tech from your POV and then bring in the big guns: your users and what matters to them, the issues they face, and the wins they want from using your product.

At the same time, I tailor my approach to each project. Because every brand has its unique identity and voice, even within the same industry.

The result? Content that's informative, engaging, and aligned with your brand's voice. It's about creating that perfect balance between technical accuracy and reader-friendly messaging.

What you get:

  • Thorough research into your product and industry

  • Content that matches your brand voice and goals

  • SEO-friendly writing (without compromising quality)

  • Clear explanations of complex features

  • Access to my industry network—I’ve reached out to and interviewed numerous experts to add credibility to my clients’ content

  • Suggestions for visual elements to enhance the content

  • Regular check-ins to ensure we're on the right track

P.S. 900 pieces of content written for numerous happy SaaS clients and tech publications. Not bad, eh?

You can check out my portfolio here.

  • "Working with Anete is a dream for anyone wondering 😊"

    Alexandra Sheehan, B2B Copywriter & Content Strategist

  • "You really hit the nail on the head with the tone/voice. Gread read" Thank you"

    Natalie Pottie, Chief of Staff @ Optemization

  • "Our EIC was thrilled with the article and in general the team wanted to pass on feedback that your draft was excellent and perfectly on-style, and I'd reiterate the praise!"

    Omri Wallach, Editor @ Visual Capitalist

Find the right service for you

  • B2B Content writing

    Your product has a story to tell, but you need someone to do the legwork, do the research, and turn it into content that stands out.

    That's where I come in with original long-form pieces backed by expert insights, giving your readers actionable takeaways.

    Learn more

  • Technical documentation

    Do your users get stuck? Does your support team have too many tickets to count? It's time to make your software easier to use.

    I turn complex features into clear, user-friendly guides or docs that answer questions before they're asked.

    Learn more

  • Notion products

    Got valuable assets buried in your drives? I transform them into engaging, shareable Notion products.

    From interactive guides to resource libraries, I'll turn your content into powerful tools for team use or customer downloads.

    Learn more

  • Product partner (COMING SOON)

    Your product is solid, but users struggle with features. You need extra eyes to spot issues.

    I test your product, using my experience to identify pain points. The result? Clear insights to improve UX and boost adoption.

  • SEO strategy (COMING SOON)

    Content deserves to be found. But SEO can be a pain. I've partnered with an expert to boost your content's visibility.

    We'll create a data-driven plan that aligns with your goals, from keywords to content calendars. No guesswork!

My content services are for you if…

  • You have a product that needs clear, engaging explanations to help your target audience.

  • You struggle to keep your documentation up-to-date and want to focus on product development.

  • You want content that informs and builds a connection with your audience.

  • You're looking for a writer to help you build your brand authority with fresh insights.

  • You want to reduce the burden on your support team by creating clear, comprehensive user guides.

  • You need a content partner who can contribute creative ideas and fresh approaches.

  • You want to show real user stories and use cases to demonstrate your product's value.

  • You want a writer who can maintain your brand voice while making product features accessible to all users.

  • You're in the no-code or low-code space and want someone passionate about these tools and understanding their potential. (But other industries are just as welcome!)

I take on a limited number of clients to ensure top-notch quality and personalised attention. Why? Because:

  • My brain needs recharge time to come up with those "aha!" ideas

  • Deep-dive research takes time to do it right

  • I believe in quality over quantity (and my coffee can only do so much)

Let's chat before my calendar fills up!