Tally content system
Content · UI · UX · Copywriting
Tally content system
Content · UI · UX · Copywriting
Overview
Starting with a focused need to update help documentation, my partnership with Tally grew into a comprehensive content collaboration. As a bootstrapped, product-led company with a small team, Tally needed someone who could not only create content but also spot opportunities for improvement across different areas. What began as technical writing evolved into a role that touched every aspect of their user-facing content, from product guides to social media, helping the brand maintain quality content during rapid growth to 400,000+ users.
Approach
Foundation building
Being a product-led company, Tally's success depended heavily on clear, helpful documentation. I started by ensuring users could find answers quickly and easily, while constantly looking for ways to make the product more intuitive.
As Tally grew, so did the need for content that would help users make informed decisions. I proactively identified opportunities to create content that would address user needs at different stages of their journey.
Being both a content creator and power user gave me unique insights into how users interact with Tally. This dual perspective helped me spot opportunities for improvement across different areas of the product and content.
As Tally evolved from a small founding team to a growing company, I helped maintain content quality and consistency while supporting new marketing initiatives and team transitions.
Being a product-led company, Tally's success depended heavily on clear, helpful documentation. I started by ensuring users could find answers quickly and easily, while constantly looking for ways to make the product more intuitive.
- Revamped and maintained the help center to support Tally's product-led growth
- Identified gaps in existing content and created new user resources
- Developed clear, user-friendly guides for new features
- Created practical templates like branded thank-you pages and team event forms
As Tally grew, so did the need for content that would help users make informed decisions. I proactively identified opportunities to create content that would address user needs at different stages of their journey.
- Built and maintained competitive product comparisons that consistently rank high in search results
- Prepared and launched content ahead of market changes (like being first to publish Notion Forms comparison)
- Created timely, themed templates (holiday RSVPs, team Secret Santa forms)
- Introduced and launched customer success stories as a new content initiative
- Helped establish regular product update communications across channels
Being both a content creator and power user gave me unique insights into how users interact with Tally. This dual perspective helped me spot opportunities for improvement across different areas of the product and content.
- Utilized power-user experience to identify and report UX issues
- Suggested and implemented new backend workflows for the team
- Contributed to copy refinements across the platform
- Helped shape new initiatives like the referral and ambassador programs
- Monitored social mentions to identify content opportunities
- Leveraged personal no-code and Notion community connections for content reach
As Tally evolved from a small founding team to a growing company, I helped maintain content quality and consistency while supporting new marketing initiatives and team transitions.
- Contributed to Tally 2.0 relaunch with website and product updates
- Developed more structured social media content strategy before dedicated team hire
- Created visuals using Figma and Cleanshot for various channels
- Enhanced newsletter engagement by adding personal team elements
- Helped transition marketing initiatives as the team grew
- Set up systems and processes for the incoming social & community lead
Outcomes
This long-term partnership has resulted in several key achievements:
As shared by Marie Martens, co-founder of Tally.so:
"Your exceptional writing skills, keen eye for product details, and proactive approach have been invaluable. From launching Tally 2.0, to updating our entire help center, creating templates, and keeping our social media buzzing, you have made a great impact!"
The partnership continues to evolve as Tally grows, with new initiatives and improvements consistently being implemented to support their expanding user base.
- Content that ranks: Our product comparisons consistently appear at the top of search results, helping users find Tally when researching form builder options.
- Improved user experience: The revamped help center and new user resources have become a vital part of Tally's product-led growth strategy, as evidenced by the co-founder's testimonial about reducing support queries.
- Growing community engagement: Adding personal elements to newsletters resulted in unprecedented user responses, showing how content can strengthen community connections.
- Efficient systems: Created workflows and documentation that made it easier for new and existing team members to collaborate while reducing time spent on creating from scratch by using workflow templates.
- Brand evolution support: Helped maintain content quality and consistency during Tally's growth from a small founding team to their current stage of 400,000+ users.
As shared by Marie Martens, co-founder of Tally.so:
"Your exceptional writing skills, keen eye for product details, and proactive approach have been invaluable. From launching Tally 2.0, to updating our entire help center, creating templates, and keeping our social media buzzing, you have made a great impact!"
The partnership continues to evolve as Tally grows, with new initiatives and improvements consistently being implemented to support their expanding user base.
Anete.Lusina
B2B SaaS content writer. 🤍 No-code products.
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B2B SaaS content writer. 🤍 No-code products.
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Contact
pachkov.pro development